People don’t buy pitches

We’re all tired of polished promises and formulaic copy. What works isn’t being clever — it’s being clear, real, and necessary. I’ve worked with brands that had the right product, the right timing… but lacked a voice that moved people. That’s where I come in.

People don’t buy bullshit.

If it takes too long to explain what you do, it probably isn't clear enough. I’ve been an employee, a manager, a founder. I’ve failed, restarted, and learned that impact doesn’t come from sounding smart — it comes from saying something that actually matters.

People buy people.

What you sell matters. But who’s behind it — their voice, their truth, their clarity — that’s what people connect with. I help teams and leaders shape that voice into strategy. I’ve done it for 77 brands, in 3 languages, across 4 countries and 3 continents.

Because in the end, people don’t just buy what you offer.
They buy what they feel when you explain it right.